FAIL (the browser should render some flash content, not this).



806 Riverside Ave
Jacksonville, FL 32204
(904) 356-7101
map & directions


About Our Doctors

Dr. Jim Lanier
Dr. Ellen Rogers Wagner
Dr Alison Webb

Dedicated Professionals . . . All four of our doctors are Board Certified Optometric Physicians and are trained to diagnose and treat common diseases of the eye, as well as to diagnose any optical or visual problems you may have. Having four doctors available offers you a wider choice in scheduling your appointment, as well as 24-hour emergency consultation service. Our team-approach assures you of always receiving the best of care. If you have a preference of which doctor you wish to see, let us know and we will always try to honor the request.


One of the most respected optometrists in Jacksonville is Dr. Jim Lanier. A graduate of Mercer University and Southern College of Optometry, Dr. Lanier is one of only 200 optometrists worldwide to be selected by the American Academy of Optometry to be awarded Diplomate status in their Cornea and Contact Lens Section signifying clinical excellence in contact lens practice and related corneal diseases.

Dr. Lanier has lectured literally around the world on contact lenses and innovative patient care ideas and has served as an FDA clinical investigator for many companies studying a host of new eye related products. He is a past President of the Rotary Club of West Jacksonville, the Youth Crisis Center and the Northeast Florida Optometric Association. Dr. Lanier has also served as a professional consultant for the Florida Department of Health, served as part of the Adjunct Faculty of the Southern College of Optometry and has been an instructor at the Vision Care Institute. He and his wife Susie have two children and are active members of the Ortega United Methodist Church.


Dr. Rogers Wagner joined our staff in 1993 having previously served as the Staff Optometrist at the Baptist Eye Institute where she gained a broad experience in diagnosing and treating a wide variety of ocular diseases.

The daughter of an Air Force dentist, Dr. Rogers Wagner was raised all over the United States and several foreign countries. She pursued her undergraduate education at Auburn University before going on to receive her Doctorate of Optometry degree with Honors from the University of Alabama at Birmingham. Dr. Rogers Wagner has been actively involved in local and statewide optometry organizations, having served as President of the Northeast Florida Optometric Society and chairing several committees for the Florida Optometric Association. She has worked as a clinical investigator for several contact lens companies.

Dr. Rogers Wagner likes to stay active in the community and was instrumental in starting the optometry clinic at the I.M. Sulzbacher Center for the Homeless in 1995. She received the Golden Rule Award and the Duval County Volunteer Optometrist of the Year Award for her volunteer work, as well as the Alumnus of the Year Award from the UAB School of Optometry. Dr. Rogers Wagner is an officer in the Jacksonville Area Auburn Club and loves her Tigers! She is married to David Wagner and they have a son, Brady.



Dr. Alison Webb earned her Bachelor of Science degree in Exercise Science with a minor in Biology from Florida State University in Tallahassee, Florida in 2005.  In 2009, Dr. Webb received her Doctor of Optometry degree from Nova Southeastern University College of Optometry, graduating with honors. 

Dr. Webb completed valuable externships, including one with a specialty pediatric and primary care practice in Wichita, Kansas and another with W. G. Bill Hefner Veterans Affairs Medical Center in Salisbury, North Carolina specializing in ocular disease and geriatrics.  In 2010, Dr. Webb completed an intensive hospital-based ocular disease residency at the Louis B. Stokes Veterans Affairs Medical Center in Cleveland, Ohio.  She managed the treatment of patients with complicated or advanced glaucoma, as well as other ocular diseases.  She is trained in the use and interpretation of advanced diagnostic devices.  Dr. Webb completed advanced clinical rotations in contact lenses, pediatrics and binocular vision, low vision and geriatrics.  She has also served as adjunct faculty at Ohio State University.

Dr. Webb is a licensed optometrist in Florida, Ohio, and West Virginia.   She is a member of the American Optometric Association and Florida Optometric Association.  She is also a member of the Beta Sigma Kappa Optometric Honorary.

In 2010, Dr. Webb returned to her native North Florida area to work in private practice with Drs. Lanier and Associates.


BBB-logo© 2010  Drs. Lanier and Associates P.A

Serving Jacksonville & the Beaches since 1950

Developed by Web Design, Jacksonville, FL